Principles

Though we develop a unique investment strategy based on each client's specific needs and objectives, all of our investment programs are built around the following five principles:

• Diversification among and within asset classes is the key to wise asset management
• Market timing is destructive to portfolio performance
• Tactical allocation decisions govern portfolio performance variability over time
• Active management is most effective when applied to inefficient market segments
• Specialist money managers are superior within their respective areas

What does all this mean? It means that no matter what your goals are, we will manage your money and assets as we would our own.

Core Values

Broad Street Capital's clients rely upon us to advocate their interests in the investment marketplace. Our conduct will, in very real terms, affect the welfare of their families and organizations. The following principles are timeless and constitute the foundation upon which our business is built. They guide our conduct in dealing with clients and with each other. We ensure success by steadfast adherence to these principles:

We exist to serve our clients.

We strive to know our clients and to actively advocate their interests in the investment marketplace. We serve them with loyalty, empathy, responsiveness, discretion and a positive professional attitude. We work diligently to earn and keep their trust and confidence.

We hold integrity sacred.

We will never engage in any activity or associate with any person who would reflect negatively on our personal reputations or the reputation of the firm. We always take the high road.

We work diligently to master our craft.

We constantly strive to improve our personal effectiveness and that of our firm as an organization of Investment and Fiduciary Counselors. We position ourselves as a hub of investment information and knowledge, seek to master all forms of communication and carefully guard our professional objectivity.

We believe in teamwork.

We treat our colleagues with respect, courtesy and fairness. With the assurance that success is not a zero-sum game and in the spirit of professionalism and mutual success, we enthusiastically offer assistance whenever possible.

We are professionals.

We conduct our business with the highest degree of professionalism in order to build a strong institution which will continue to serve our clients long after our personal careers are complete. To this end, we embrace the principles of due diligence, prudence, profitability and effective internal controls.